John’s entrepreneur dream for a $100m business was only a dream when the Impetus program was introduced to him. Impetus allowed him to create the business he really wanted. It was demanding work, but it pulled his dreams into a structured plan of action. It identified distribution relationships, the need and tools to select new business partners, and even brought in a new CEO to the organisation. It took him step by step from a grand vision into practical tasks. 6 months later, the business is now international.
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